Facebook Adds Page Admin Roles and Post Scheduling
June 1, 2012 13 Comments
How to schedule posts in Facebook
Facebook’s scheduling tool includes the ability to add dynamic links and images. Other schedulers I’ve tested do not do a good job of including these features, so this is a big improvement. I tested the Facebook scheduler today and found it to work very well. The only thing missing, in my opinion, is a queue of scheduled posts. Currently, once the post is scheduled it disappears into the hinterlands, not to be seen again until it appears on your wall. I want the ability to go into my scheduled posts and edit or delete, if necessary.
The tool allows us to schedule posts up to six months in advance. Without the ability to edit I fear many community managers may be hesitant to use the feature. I know personally I check my Twitter queue several times a day and move posts around depending on what other news comes up that may supercede the post I have scheduled.
UPDATE – scheduled posts are displayed in your page’s activity log. They can be deleted only, not edited. Find them by clicking manage>use activity log. Thanks to friend and fellow social media professional Dan Toland for the tip (check out his Ohio Farm Bureau FB page - it rocks).
Here’s how to use the tool
- Compose your post
- Include your link or image
- Click the clock icon in the inline status bar
- Add the year, the month, the day and the time for the post
Note for page admins: If you haven’t included the Founding date for your company in your Timeline milestones the scheduler will not be available. To fix that, add a new post, click milestone and add your “Founded On” date. Include a photo of your corporate HQ or your logo to make this post interesting to your followers, as it will show up in their newsfeeds. You’ll then be able to schedule posts. Here’s a screenshot of the feature.
Facebook Page Admin Roles
Facebook also rolled out today the ability to set roles and permissions for Facebook page admins. Now you can set up to five different page admin abilities, giving various rights to publish to your page admins. Find this tool under Edit Page>Admin Roles.
Admin types include:
- Content Creator
- Insights Analyst
This chart, located on Facebook’s help section , explains the level of access for each role. Facebook’s given us the ability to set access to everything from insights only to the ability to create posts only to full access. This is an important enhancement, as all page admins had the ability to purchase advertising under the old settings. Now, page admins can create content and moderate posts without the ability to spend money. If you have multiple page admins, this new ability is a big improvement. Here’s a screenshot of the chart on Facebook’s help section of the various roles and their abilities.
What do you think? Do you plan to use these new features? Tell me how in the comments!